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The Dark side of Corporate Wellness: The Truth Behind Wellness Washing at Work

Updated: Oct 23, 2023

Dive into the hidden agendas and deceptive strategies fuelling the dark side of workplace well-being.


Employee wellbeing has become a buzzword in the corporate world, with companies increasingly recognising the importance of supporting their workforce in leading healthier and more balanced lives. However, amidst this trend, a concerning phenomenon has emerged - wellness washing at work. This practice involves companies claiming to prioritise employee wellbeing, but in reality, failing to take meaningful action to support it. It is time to shed light on this dark side of corporate wellness and unveil the truth behind wellness washing.


Offering Inaccessible Employee Wellbeing Benefits

One of the hallmarks of wellness washing is the provision of employee wellbeing benefits that are difficult or impossible to use. Consider a company that proudly advertises paid time off for wellness activities. On the surface, it appears like a valuable benefit, promoting employees' ability to take care of their physical and mental health. However, the reality often tells a different story.


Employees frequently face hurdles when attempting to utilise this time off. Requests for wellness-related time off are consistently denied or met with excessive bureaucracy. Suddenly, a benefit that was meant to support employees' wellbeing becomes more of an illusion than a reality. Such practices erode trust, demoralize employees, and create a feeling that their wellbeing is not genuinely valued.


Superficial Promotion of Wellness Initiatives

Another facet of wellness washing is the promotion of wellness initiatives solely for show or public perception. Take the example of a company that organises monthly health challenges. This may include fitness challenges, steps competitions, or even mindfulness workshops. At first glance, it may seem like a commendable effort to encourage employees' wellbeing.


However, these initiatives often lack the necessary support and resources to help employees achieve their wellness goals. There is seldom any follow-up, guidance, or provision of tools for employees to maintain their newfound healthy habits beyond the duration of the challenge. As a result, the impact of these initiatives is temporary at best, leaving employees feeling unsupported and questioning the authenticity of their company's commitment to their wellbeing.



Shallow Wellness Programs with Limited Impact

Wellness washing at work also manifests through the implementation of superficial wellness programs that lack depth or long-term impact. A common characteristic of these programs is their focus on surface-level activities, such as occasional lunch and learns on trendy health topics.


While these lunch and learns may be helpful in raising awareness about certain aspects of wellbeing, they often fall short in addressing the broader factors that contribute to employee wellbeing. Employees need more than occasional educational sessions; they require comprehensive programs that address mental health, work-life balance, healthy work environments, and supportive company culture. By neglecting these critical aspects, companies risk trivialising the importance of employee wellbeing and perpetuating wellness washing.


Neglecting Mental Health Support

Mental health is a vital component of employee wellbeing, yet it is frequently overlooked or inadequately addressed in wellness initiatives. Companies guilty of wellness washing often boast about providing an Employee Assistance Program (EAP) but fail to communicate its availability effectively or provide the necessary resources to support struggling employees.



Employees may struggle in silence, unaware of the mental health support available to them. They might be dealing with stress, anxiety, or burnout, but without the knowledge or access to the assistance program, their wellbeing is left unaddressed. Ongoing communication, promotion, and resources related to mental health are imperative to counter wellness washing practices and genuinely support employees in need.


The Consequences of Wellness Washing at Work

Wellness washing practices have serious consequences for both employees and companies. When companies claim to prioritise employee wellbeing without taking meaningful action, employee satisfaction and productivity suffer. If employees perceive wellness initiatives as mere window dressing, their enthusiasm and trust in their employer decrease, leading to lower engagement and motivation levels.


Moreover, companies risk tarnishing their reputation in the long run. Word spreads quickly in today's interconnected digital world. The consequences of wellness washing go beyond the immediate impact on employees; they extend to the overall perception and success of the organisation.



Companies genuinely invested in employee wellbeing provide comprehensive programs that address holistic health needs. This includes mental health support, work-life balance initiatives, proactive strategies to foster healthy work environments, and cultivating a culture that values and promotes employee wellbeing. Open dialogues about the impact of their initiatives and efforts are also indicators of genuine commitment.


 

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